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3 A/B Testing Ideas to Consider in 2016 to Improve Demand Generation

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Split testing.
Two of the most important trends in martech are real-time and personalization. The reason why is simple: buyers respond better to relevant and targeted messaging. With the right technology and campaign execution, B2B organizations can dramatically improve their demand generation results. It’s no surprise that in a recent survey, one third of marketers rated personalization as the capability […]Image may be NSFW.
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