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The Personalization Spectrum – Match Your Strategy to Your Goals (Part 1)

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Personalization can take many forms, from presenting a welcome message based on the visitor’s source to providing a specific product recommendation based on a shopper’s unique tastes. While some types of personalization are basic, others are more advanced, but both can deliver significant value to the customer and to the business. The key is matching the strategy to the goal. Just like a ra […]Image may be NSFW.
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