The Secret to Intent-Based Marketing

I believe an excellent way to interview a job candidate is to ask behavioral questions. If a potential employer knows how someone tackled a situation in the past, it can shed light on how the candidate may behave in the future. To illustrate, if I were to ask you how you are going to train for a marathon next year, you’d probably tell me how you intend to train. But if I ask you how you actua […]