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Content Marketing Opportunities to Explore: Stats Roundup
In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very...
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How to Combine Product and Content Recommendations on Your E-Commerce Site
Content creation is nothing new in the marketing world. Yet it has traditionally been seen as more of a B2B demand generation tactic — a key component of both an inbound and account-based marketing...
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The Experts Weigh in on Customer Experience in E-Commerce
In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and...
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Incorporating Customer Reviews into Your B2B Marketing Strategy
Even with the burst in popularity of account-based marketing, it’s become pretty clear that inbound marketing remains a proven strategy to attract customers. Blog posts, social media content, white...
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Why We Published a Book as Part of Our Content Marketing and Branding Strategy
We’ve all seen the images from marketing technologist Scott Brinker that show that the number of martech solutions have grown dramatically over the years. At last count, the graphic released last week...
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B2B Marketers: What Netflix Can Teach You About Engagement
There’s a reason Netflix, YouTube, and Hulu all have autoplay enabled on their platforms — it encourages engagement. Whether it’s the next episode in a series or a recommended piece of content, their...
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6 Ideas for Delivering Content Recommendations from Real Companies
Have you ever wanted to start a new book or take on a new binge-watch, but couldn’t decide what to choose? There’s a lot of content out there and you need to sift through it all to find something...
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Why We Ungated Our Content & Results We’ve Seen So Far
A B2B marketing trend I’ve observed over the past couple years is the “ungating” of premium website content like eBooks, white papers and other high-value resources. Gating refers to the practice of...
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The Future of Personalization: 2019 Predictions
The world of technology changes rapidly. It’s no different with personalization technology. With each passing day, advances are made that can help you better understand your customers and prospects and...
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6 Ways to Create a Great First Touchpoint Experience
We’ve all heard the saying “you never get a second chance to make a good first impression.” But how many companies successfully employ this concept when presenting their brand or products to customers...
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