A B2B marketing trend I’ve observed over the past couple years is the “ungating” of premium website content like eBooks, white papers and other high-value resources. Gating refers to the practice of placing a form in front of a piece of content on your site in order to capture the contact information of the person [...]
A B2B marketing trend I’ve observed over the past couple years is the “ungating” of premium website content like eBooks, white papers and other high-value resources. Gating refers to the practice of placing a form in front of a piece of content on your site in order to capture the contact information of the person [...]